A little over a year ago, we launched the NextGen Leads Exchange, which allowed our customers to buy leads from a wide range of sources in addition to the high quality leads we generate internally. While this was an important step in our evolution, the product had a few shortcomings and adoption was therefore modest. We listened to customer feedback, went back to the drawing board, and today I am very pleased to announce the launch of the successor to the Exchange (may it rest in peace), the NextGen Leads Partner Network.
Continue reading “Announcing the NextGen Leads Partner Network”
While it’s easy to dial up leads all over your state, you shouldn’t neglect people in your own community who need insurance. Many would prefer to deal with someone locally, and they actively search for hometown insurance agencies to help them get covered.
Continue reading “Local SEO For Insurance Agents: How To Get Discovered Online”
Buying leads is a fantastic way to fill your sales funnel and close more deals every week. But how do you take one policy and transform it into several? Referrals.
Referral leads are the trickiest to get, but the most valuable kinds of leads there are. Since they come straight from a satisfied client, they are more likely to trust you. And that means it’s easier to make a sale.
Believe it not, it is possible to positively influence the number of referrals you receive. Here are nine ways you take one successful sale and turn into several more down the line.
Continue reading “Yes, It’s Possible To Get More Insurance Referral Leads. Here’s How”
If selling health insurance were a sport, then the ACA (Affordable Care Act) open enrollment period would be the playoffs. It’s a make it or break it time for many agents. From November 1st through December 15th, the insurance market will be flooded with people who want to either switch plans, or acquire a new policy. How you prepare for this crucial period will directly impact your immediate income, and possibly even your career.
Continue reading “How To Maximize ROI During Open Enrollment”
If you’ve ever taken an acting class, you might’ve heard of the old tip, “Acting is reacting.” What makes a performance believable and engaging isn’t how an actor emotes or delivers their lines. It’s how actors react to each other. If one actor yells, another might react by appearing anxious. If one actor smiles, the other might react by smiling back.
This back and forth makes plays and movies appear genuine because it proves that there’s a connection between the performers — they’re really listening.
Continue reading “Use This Active Listening Process For Better Insurance Sales”
You aren’t done making a good impression after your prospect signs on the dotted line. In fact, the wooing has only begun.
Now that they’ve purchased a policy, it’s time to make them feel like they’re part of the family. And the best way to do that is with a welcome kit. This is simply a collection of essential documents, important information, and a few small gifts that help your relationship start on the right foot. It’s a tiny gesture that makes a big impression.
Not sure what to include? These nine items are a good place to start.
Continue reading “How To Build Your Welcome Kit For New Insurance Clients”
One September morning in 2002, Michael Davis was sitting across from his client Judy. She’s a vivacious woman with a fun personality people are naturally drawn to. But not today. Today her hair is matted, her eyes are bloodshot, she’s sitting slumped in her chair. She looks like she hasn’t slept in days. Michael asked, “How you holding up?”
She looked up at him. After several seconds, she said, “I don’t know, Michael. I feel lost. This wasn’t supposed to happen. I’m the one who’s sick. This wasn’t supposed to happen to him.”
Continue reading “3 Steps to Finding Your Personal Motivation Story”
Are you ready to take the growth of your insurance agency seriously? While most agencies grow at a fairly modest rate, a select few “high-growth” agencies can accomplish in a single year what other agencies require years to do.
Continue reading “How Pirate Metrics Can Help You Grow Your Insurance Agency Like A Startup”
Myths die hard. This is particularly true in sales, where everyone is slow to change old ways of thinking about success. One of the most persistent myths is that all salespeople are super high energy extroverts who could talk to dozens of people for hours and never get tired. But that’s simply not true. Even people whose Saturday night plans consist of going for a solitary jog and reading a few chapters in a book can reel in new accounts with the best of them. In truth, some introverted characteristics, like careful attention to speech and self-reflection might actually give introverts an edge on the sales floor.
For more details, check out this infographic on “selling while shy” by Collegematchup.net. It provides some good reasons why introverts should consider a career in sales.
Continue reading “Why Introverts Can Crush It In Sales (Infographic)”
You’re ready to enter the rapidly ballooning Medicare supplement market. Those benefits are too strong to ignore. You’ll sell more policies, and you’ll help retirees get the coverage they need in their golden years to boot.
But there’s one Rock-of-Gibraltar-sized obstacle that will prevent you building your book as much as possible: the complexity of Medicare.
Continue reading “All Insurance Agents Needs To Know These 5 Medicare And Medigap Facts”