Are you ready to take the growth of your insurance agency seriously? While most agencies grow at a fairly modest rate, a select few “high-growth” agencies can accomplish in a single year what other agencies require years to do.
In 2000, the classic newspaper comic strip The Far Side published an unexpectedly prophetic joke. A child is immersed in a video game while his parents stand behind him and beam with pride. A thought bubble shows the parents fantasizing about help wanted ads in the future: ”Nintendo Expert Needed. $50,000 salary + bonus” and ”Can You Save The Princess? We need skilled men and women, $75,000 + Retirement.”
The caption reads “Hopeful Parents.”
Back when the cartoon was published, the idea of gaming talent having any practical value was silly. But the gap between rescuing princesses and earning fat paychecks is closing. Risk-tolerant companies are experimenting with harnessing well-honed gaming instincts through a still-evolving performance tracking technique called gamification.